Audio-Technica
Audio-Technica
Audio-Technica

Audio-Technica

The company’s history began in 1962 in Tokyo, when Hideo Matsushita began producing cartridges for vinyl players, and he distributed them to large manufacturers of musical equipment. A year later, production expanded noticeably and Audio-Techica moved to spacious premises. After this, the AT-5 MM cartridge and AT-1001 tonearm entered the market. In 1965, the Industrial Science and Technology Agency, part of the Japanese Ministry of Trade and Industry, recognized these products with an award, and Audio-Technica moved its production and office to Naruse, Machida, Tokyo, where it remains to this day.

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In 1969, the company began supplying its cartridges to manufacturers around the world, and already in 1972 it opened its representative office in the USA (Audio-Technica US, Inc.). Continuing the pace of progress, Audio-Technica releases the AT-15E VM cartridge, which won the top prize at the Stereo Components Grand Prix and numerous other awards. In 1978, Audio-Technica Ltd. was created. in England, and the ATH-8 and ATH-7 condenser headphones win the Miti Good Design Award.

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In 1986, Audio-Technica began using conductors made from pure copper using the method of continuous molten copper extraction (PCOCC: Pure Copper by Ohno Continuous Casting). A year later, Super PCOCC cables began to be used, and in 1988, Audio-Technica Taiwan Co., Ltd. opened. In 1991, Audio-Technica introduced the AT 4033 cardioid microphone. It was the first studio condenser microphone with a large longitudinal diaphragm and cost less than $1,000. It was named Best Microphone of 1991 at the Audio Engineering Society (AES) convention.

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In 1996, Audio-Technica (South East Asia) Pte. opened. Ltd. In Singapore and at the Olympic Games, Audio-Technica microphones and headphones are used in all sports venues. 1999 – another revolutionary invention by Audio-Technica, a five-element microphone with a DSP controller and adaptive directional sound recording.

It was the AT895 with proprietary DeltaBeam technology. Based on the experience of the Olympic Games in Atlanta, Audio-Technica becomes the exclusive supplier of microphones and headphones for the Olympic Games 2000 in Sydney, and then for Salt Lake City in 2002, for Athens in 2004, in 2006, the NBC Universal television channel uses Audio-Technica equipment. Technica to broadcast the Olympic Games from Turin. Beijing in 2008, Vancouver in 2010, London in 2012 – Audio-Technica takes part in every Olympic Games, consistently demonstrating a high level of quality and reliability of its products. The company began selling microphones only in 1978, 16 years after its founding.

The first was the AT-800 series.  In 1981, Audio-Technica decided to make this offer for professional musicians: an entire “Wardrobe of Microphones.” Here’s a colorful set. It seems that this is how it turned out. The set includes seven ATM-41 microphones.  In 1985, the company began producing the UniPoint line of ultra-compact microphones. Released in 1991, the AT4033 microphone retailed for over $1,000. The company beat the bar – in the sense that analogues of this microphone cost less. In 1994, the AT4050/CM5 condenser microphone was introduced to the world. The special technology used in the production of membranes guarantees the stability of the microphone.

Its purpose is to record an acoustic guitar, amp, female vocals, and so on.  Higher class microphones appeared a little later. These were professional models AT4060 and AT895. The Audio-technica AT4060 condenser tube microphone is designed for highly professional recording studios. Lamps are hand-selected and individually tested.  In 2007, the company introduced the AT2010 microphone and also patented SpectraPulse technology.

Wireless microphones built using SpectraPulse technology. This technology is used in cases where operating range is not as important as data security and ease of use. For example, in conference rooms and courts. At the 1996 Olympic Games, all microphones and headphones used for broadcast and production were manufactured by Audio-Technica. The company’s march through the world of sports did not end there: they supplied the same equipment for the Olympics in Sydney in 2000, and in Salt Lake City in 2002. At the next Olympics, Athens Olympic Broadcasting SA used Audio-Technica microphones. And it was the same in Beijing.

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Many musicians have used Audio-Technica microphones for their shows. In 1990, for example, the ATW-1032 wireless microphone received positive reviews from Gloria Estefan.  Audio-Technica first attended the Grammy Awards in 2006. The company equipped the event with more than two hundred microphones. Until 2013, nothing changed. Pictured are Jack White and Ruby Amanfu (Who?) singing into an Audio-Technica AT4050 microphone at the 2013 Grammy Awards, for which a total of 250 microphones were installed. Where else are Audio-Technica microphones used? In the halls of the US Congress, at debates, in the New York police department. And, of course, some musicians prefer microphones from this company: for example, Metallica and Slipknot.  The company released the first series of headphones by 1974. This was the AT-700 line of dynamic headphones.  The company received an award for innovation in the design and technology of the ATH-ANC7b headphones, released in 2009.  In 2007, Audio-Technica launched the QuietPoint® Noise-Canceling Headphones line, and the ATH-ANC7b QuietPoint model, released in 2009, immediately took the Innovations 2010 Design and Engineering award.  In September 2007, the company released the legendary Audio-Technica ATH-M50 headphones. They are designed for professional monitoring and mixing in recording studios.  The main part of the company’s production is professional equipment. Including in-ear monitors for musicians. Pictured here are M3 wireless in-ear monitors released in 2008.  In 2009, a joint project between Audio-Technica and CrystalRoc was implemented. Crystal PRO700 headphones are covered with over 5000 Swarovski crystals.  In 2012, the company released ATH-ES10 portable headphones with a 53 mm driver in a titanium case.

Audio-Technica ATH-ANC9 is one of the company’s newest models. Their frequency range is 10 Hz – 25 kHz, and the noise reduction level is up to 30 dB, depending on the mode.  In 2017, Audio Technica also introduced the IM series of headphones. It includes six models: four with a balanced armature (one, two, three and four drivers) and two with two 8.8 mm dynamic drivers.