Emotiva is a young US company that develops and designs its products (amplifiers, speakers, processors, preamps, etc.) at its facilities in Tennessee. Flagship products such as the new XMC-1 AV processor are manufactured locally in a state-of-the-art manufacturing facility, while other products are manufactured by the company’s most efficient partners in China and other countries. The Emotiva brand defines one of the best combinations of production quality and price today.
The Emotiva story began with a simple question: “Why don’t we have amazing sound and picture at prices that won’t jeopardize our mortgage?” During the crisis, the price of sound nirvana was beyond the reach of the ordinary buyer. New audiophiles shook their heads and said, “You know, the soundbar and receiver might not be so bad. At least I won’t have to file for divorce.” At the same time, prices for high-end audio equipment were rising, and Dan Laufman and his team were helping some of the top brands manufacture their products. Dan saw the inefficiency of the system and the ever-increasing prices and decided to do something. The result was a line of products under the Emotiva brand.
Emotiva is named after Dan and his team of like-minded people’s passion and passion for music. While the team has grown over the years, everyone at Emotiva is still driven by the same core values and prides itself on creating products that redefine what you see and hear, and what you pay for. Modern audio systems are complex and have come a long way from the simplistic components of the past. Surround audio requires expensive testing and development facilities to keep up with changing standards, and even power amplifiers require microprocessor control for maximum performance and lifespan. Emotiva makes the necessary investments in equipment, design and people to create superior, state-of-the-art components that form a complete system with thoughtful design, intuitive ergonomics, superior ease of use and exceptional performance and reliability. Emotiva takes the performance of its products seriously.
For example, the XPA-5 amplifier is rated at 200 watts per channel into 8 ohms. This means it delivers 200W of power per channel with all channels constantly running and driven to their limits throughout the test. Compare this to products that often test one channel at a time or use the term “peak” power to inflate their own numbers.