Sansui Electric Co. Ltd was the best. Until now, this name causes rapid heartbeats among music lovers around the world. For many years, its products have become the standard of technical excellence and elegance of the solutions used. The company arose in the distant and turbulent year of 1944. The war required maximum effort from Japan, and many companies appeared ready to fulfill government orders in the shortest possible time and at minimal cost. The newborn company had no name. History has not preserved the details of what its employees did, but after the end of the war the company continued to exist. In the post-war period, the company began producing sound reinforcement equipment. At that time, the company name sounded like SANSUI ONKEN Co. However, in 1956 the name was changed to the more euphonious Sansui.


Since the mid-fifties, the company has been seriously engaged in the development and production of transistor equipment. Amplifiers, pre-amplifiers, radio receivers and radio components – all this was actively sold on the domestic market, and from the late fifties began to be exported. In the seventies, the products of Sansui Electric Co. Ltd is present in the USA and Europe. Its amplifiers are especially well known. Against the backdrop of the unconditional leadership of such European monsters as Philips and its North American brother RCA, the products of the Japanese manufacturer are distinguished by the novelty of the technical solutions used and impeccable appearance.

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Sansui AU-111 (1972)

In the eighties, Sansui reached its peak. The UK audio press recognizes its products as best-in-class products. Impeccable sound and incredible reliability are what Sansui fans around the world appreciate. But the world was changing rapidly. The mid-eighties was a period of rapid development of new technologies. The CD appeared and vinyl took second place. Against this background, such giant companies as Sony Pioneer and Matsushita have seriously moved forward. Their products were significantly cheaper and there were many of them. Sansui could not withstand such competition and gradually lost its leadership position. In the early nineties, the company had a reputation as a manufacturer of high-end components (HI END) in Japan.

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Sansui SD-7000 (1973)  

However, this did not save him from financial difficulties. Soon, VCRs and televisions began to appear under the once legendary audio brand. The financial position of the company was very precarious. In an era when quality gave way to quantity, Sansui’s traditional values ​​of great sound and impeccable performance were no longer of much interest to anyone. The company quietly passed away, just like the once world-famous Akai. Currently, numerous audio and video equipment of the middle and low price class are produced under the Sansui brand. In fact, all that remains of the legend is the once famous name and logo.

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Sansui 990 (1975)  

The company’s website still exists, and numerous products bearing the Sansui brand can be purchased all over the world, but this is a completely different Sansui and a completely different story of the once great brand. And connoisseurs of good sound carefully preserve those old Sansui amplifiers and speakers released in distant years, as a memory of the transience of time and the once great Sansui Electric.

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Sansui AU-X1111MOS VINTAGE (1988) 

Sansui Company Milestones 1944 – Company founder Khosaku Kikuchi began producing electronic components in Tokyo. 1947 – Khosaku Kikuchi founded SANSUI ELECTRIC CO.,LTD. 1957 – production and export of high-quality amplifiers began. 1961 – The company’s shares began to be traded and listed on the Tokyo Stock Exchange. 1969 – Company capital increased to 1,200,000,000 yen. A branch of the company was established in the USA. 1970-1979 – outstanding developments were made in the field of hi-fi and hi-end audio equipment (including the famous AU-111 tube amplifier). The company becomes world famous. 1980 – Branches were established in the UK and West Germany. The company begins to produce a wide range of high-quality audio and video equipment and gains a high reputation among buyers around the world. 2000 – The company’s headquarters moves from Yokohama to Tokyo.